Two women engaging in conversation in a bright office setting, with one woman gesturing with her hand and smiling.

Stop hoping for better outcomes and become the person who creates them.

What if you became the person who creates better outcomes instead of waiting for them? We help business leaders turn their potential into consistent performance and results.

SCHEDULE A CALL
Stylized map with a sparkling star icon.

Lead with Clarity

We help you name the real issues so you can stop guessing and start leading.

Line drawing of a hanging chain or flexible tubing with interconnected loops.

Grow with Structure

We help you set up systems that allow performance to scale without chaos.

Line drawing of a light bulb with rays coming out, symbolizing an idea or innovation.

Create with Purpose

You’ll start creating new outcomes for yourself and your teams.

Don't let hidden barriers hold you back.

What’s blocking your business from reaching new heights?

  • Underdeveloped leaders within your organization

  • Friction and miscommunication among teams

  • Unclear messaging that confuses customers

  • Inconsistent sales and revenue fluctuations

  • Outdated sales methods that fail to engage

  • Leadership gaps that hinder accountability

  • A weak culture impacting performance

  • Lack of clarity in strategic direction

You deserve to lead with clarity.

A man with a beard in a beige blazer and maroon shirt sitting at a wooden table with a silver laptop, holding a smartphone, with a cup of coffee on a saucer, in a cozy cafe with potted plants and a window in the background.
A person in a white blazer writing in a notebook with a pen, sitting close to another person in a checkered shirt.
A woman in a yellow top, black leggings, and a gray sweater tied around her waist ascending a wooden staircase inside a modern building with glass walls and railings.
SCHEDULE A CALL
Close-up portrait of an older man with gray hair and beard, wearing a dark suit and black shirt, against a dark textured background.

Dana Dorcas
Founder

We understand your challenges.

We understand how frustrating it feels to know you can do better, but not know what is holding you back.

With decades of leadership experience, we're here to guide you. With over 40 years of actual leadership experience, we have built winning teams, strengthened cultures, developed hundreds of leaders, and helped organizations achieve results they could not reach on their own.

Gold and black badge with the words 'StoryBrand Certified Coach' and two speech bubbles in the center.
A gold and black badge with an airplane graphic in the center. The badge reads "Small Business Flight Plan" and "Certified Coach."
A logo with an orange hexagon containing a white lightning bolt on the left, and the text 'CERTIFIED HIGH PERFORMANCE COACHING' in bold black letters to the right.
Maxwell Leadership Certified Team logo with a paper plane icon and purple circle design.
SCHEDULE A CALL

Solutions that move you forward.

Leadership Edge Mastery

An intensive, guided leadership experience that helps participants reflect on how they lead today and define the kind of leader they want to become. 

Available as a 2-day live online experience. Limited to 32 participants.

You’re leading people, but not everyone is fully responding or performing. That weighs on you because you want to lead well and bring out the best in others.

At Leadership Edge Mastery, we help you learn how to communicate clearly, build trust, and strengthen your leadership presence. As a result, you feel more confident, steady, and respected as a leader.

Your team becomes more engaged, accountable, and effective.

VIEW MASTERY DETAILS

The Modern Selling System

A practical, interactive mastery program that upgrades how people sell by focusing on psychology, conversation design, insight-led engagement, and the ability to influence internal buying groups.

Available as a 1-day live in-person experience or a 2-day live online experience.

Your team is losing deals they should be winning. That’s frustrating and expensive.

The Modern Selling System teaches a simple way of selling that buyers respond to. You get more yeses and fewer stalled conversations.

Revenue becomes more predictable and repeatable.

VIEW SYSTEM DETAILS

The Four Foundations of Prosperity

A 48-week journey of becoming a stronger, clearer, more fulfilled, more grounded, more capable version of yourself — in life and in leadership.

You’re not showing up as your best self. That’s frustrating because you know you’re capable of more.

We help you strengthen your mindset, habits, and inner confidence. You feel more steady, self-assured, and in control of your life.

You become a stronger, happier, and more fulfilled version of yourself.

VIEW FOUNDATIONS DETAILS

Value Proposition Redesign

A strategic messaging engagement that clarifies your customer-facing message so buyers instantly understand your value, why you’re different, and why they should choose you.

People don’t understand what makes you valuable. That’s frustrating because you know the value is real.

We clarify your message so customers instantly see the benefits. Your offering becomes easier to explain, easier to sell, and easier to choose.

You become the obvious choice in your market.

VIEW REDESIGN DETAILS

Your path to success starts here.

Follow these simple steps to unlock your potential.

1.

Schedule a Conversation

On a brief call, we’ll take a look at your goals and challenges.

2.

Conduct a Discovery Session

Together, we’ll identify the root causes of your barriers and challenges.

3.

Receive Tailored Solutions

You’ll receive a clear summary of insights and a clear path forward.

SCHEDULE A CALL

  • Dana helped me understand who I am as a person and a leader. His coaching clarified my values, purpose, and goals, and helped me move beyond others’ definitions of me.

    —Constance Mitchell - Director

  • Dana is one of the most effective sales leaders I’ve learned from. His coaching is concise, insightful, and impactful, helping me grow through clear guidance, wisdom, and contagious passion.

    —Laura Wetzel - District Manager

  • Dana transformed our sales culture and elevated my leadership, coaching, and sales skills. Even after 10 years, time with him remains a top priority for me.

    —Timm Maffet - Global Sales Enablement Lead

  • Dana blends humility, excellence, and wisdom to help others grow into who they were meant to be while driving results that energize teams and create real value for customers.

    —Ted Harro - President

  • Dana’s servant leadership reshaped how I lead. He built trust, earned respect, and showed me that great leadership starts with relationships. I’m grateful for his impact and friendship.

    —Michael Edwards - VP-Level Operator

  • Dana has been the single biggest leadership influence in my career. His commitment to people and deep business expertise shaped how I lead and think at every level.

    —Mike Jackson - Transformational Lead

  • Dana brings the experience and expertise to help organizations go from good to great. He knows how to elevate sales teams and unlock their full potential with professionalism and clarity.

    —Aaron Shorey - Licensed Real Estate Professional

  • Dana’s one-on-one coaching helped me grow in self-awareness and shift into a higher gear. His Influence and Persuasion sessions had a lasting impact on my leadership and performance.

    —Michael Snyder - Senior Director

  • Dana leads with integrity, logic, and creativity. He motivates teams to perform at their best while driving smart, profitable solutions that improve both business results and the customer experience.

    —Dee Taylor - Vice President

  • Dana helped me unlock a deeper level of leadership. After a year of coaching, my skills transformed, feedback improved, and I gained clarity and confidence I didn’t know was possible.

    —Estevan B. - Manager

  • Dana is an excellent executive coach. He listens deeply, tailors his guidance to your situation, and creates a meaningful coaching experience that leaves a lasting impact on your leadership and career.

    —Deshonne Jackson - Vice President

  • Dana is a high-integrity sales strategist with deep experience as a seller, leader, and enabler. His rare perspective makes him a powerful resource for maximizing sales performance.

    —Ken Valla - Co-Founder & President

Step into unprecedented growth.

Discover structured solutions for lasting business transformation.

  • Enhance messaging for greater customer connection

  • Build stronger leadership that inspires action

  • Identify and eliminate performance barriers

  • Create consistent habits that drive success

Two women having a business meeting in a conference room with large windows, one woman smiling and taking notes, the other woman holding papers.
Man in a business suit smiling and shaking hands with another person in an office setting.
A smiling African American man in a tan coat talking on a cellphone outside in an urban setting.

Without change, you stay in uncertainty.

Keep going this way, and your team stays out of sync. Opportunities keep slipping by. The pressure doesn’t lift. The frustration keeps building.

It doesn’t have to stay this way.

SCHEDULE A CALL

The growth you seek is possible.

We work with you on the business side-by-side to ensure you get the results expected.

Many business owners reach a point where growth slows even though effort remains high. ThriveFinder helps uncover what is truly influencing performance and provides the guidance needed to move forward with confidence and momentum.

When people understand how to win together, results come faster and more consistently.

A woman with curly hair and earrings smiling as she listens to another person in a conversation in an indoor setting.
An elderly man with glasses and a white beard reading documents at a desk in an office.
Two women sitting at a table in a cafe, smiling and looking at a smartphone together, with a man working on a laptop in the background.
SCHEDULE A CALL